Atomicom welcomes the culture minister Ed Vaizey MP to mark the funding announcement by Creative England.
Creative funding boost for Liverpool games developer
Keyword tags: Atomicom, Creative England, Ed Vaizey
A games development company based in Liverpool has won a share of a new £5m cashpot aimed at boosting England’s creative companies.
Atomicom will also welcome a visit from culture minister Ed Vaizey MP tomorrow (17 January 2013) to mark the funding announcement by Creative England, the national agency which invests in and supports creative ideas and businesses.
Launched in 2005, Atomicom originally began developing games for consoles but now focuses on the mobile phone and tablet markets.
The company is behind the Bang Bang Racing game and will now use the new undisclosed funding to develop cross-platform versions of its new game Off Road World Tour.
Managing director Gary Nichols said: “We are very excited about the opportunity Creative England is offering us.
“For the past 12 months, we have been knocking on the doors of all the high street banks, to no avail.
“Despite the pressure from government, the banks are still not lending to SMEs such as ourselves.
“To be able to get support from government and from Creative England for our project is something we’re deeply grateful for. Without them it wouldn’t happen.”
Atomicom is one of 13 English small creative and digital businesses to take a slice of the £5m pot which is administered in the form of interest free loans matched by company funds.
The cash came from the government’s Regional Growth Fund investment scheme and was open to small companies in the North, West Midlands and South West.
Creative England, whose North West base is in Salford, was established in October 2011 and its first national business investment fund launched last summer.
It attracted 109 applications prior to the submission of 23 projects for assessment in this funding round.
Decisions were based on commercial astuteness, innovation and the creation of highly skilled jobs.